The infographic resume was a part of our Homework 6. I had a few ideas like have a comic strip highlighting my resume or have a facebook timeline. I went with the facebook timeline.
So, now the Google Online Marketing Challenge (GOMC) is over, we learnt a lot from it.
Our client University of Arizona Press is a non profit publisher. What we failed to understand was that their market is niche and is very limited to scholars. So it is hard to find people who will buy books online. Also its really important to understand who our customers are, what will attract them. How are we different from any other Amazon.com or barnes and noble?
We also learned that it is difficult to stick to the budget. We had to vary our budget a lot and we should not get carried over and make drastic changes to budget.
We learned that sometimes its not possible to do all things. e.g. Our client was not able to set up conversions because it had outsourced the purchasing of books to Chicago. So we had to deal with it.
The ROI is very important. We thought that if we were able to sell books online, then the ROI for our campaign would have been great, but the client thought otherwise. They wanted more people to attend UofA press stall at Tucson Festival of Books and then see them as a potential customers. They only want those people to turn up who are really interested in what press is doing. Since their market is niche, even those 14 conversions we made could have a great impact!
I think sometimes Long Tail Keywords don't work because with us whenever we had a long tail keyword, we always got a message that cannot be displayed due to low traffic. So, if the keyword is very relevant to your campaign but no one is looking for it, then its a concern.
It is difficult to judge awareness, but i think the best way is that if the people click on your campaign.
The blue represents MIS cohort. The one's a liitle closer purplish represents people at UofA but not in MIS. The dark purple below represents college friends. The Green ones represents my school friends (JKPS) and the red ones (KV No 1).
I also visualized Eller MIS Fall 2011 network, which was pretty dense.
This one is hard to decrypt.
So, in short GEPHI gives you the power to visualize your own social network.
In this lecture, we got to learn about long tail keywords and it's importance. Long tail keywords are much more specific to your campaigns. Instead of just focusing on broad keywords, we should also focus on long tail keywords. They are much more specific to the campaign.
So in order to find out the long tail keywords for our campaign we used Juice Analytics website.
So i used the word press and got many combinations.So i can have long tail keyword like the university of arizona press submissions and so on.
We need to have a lot of long tail keywords to have a successful campaign.
Here's a video which talks about long tail keyword.
The most important thing that we learnt in the class was Adrank=f(CPC,Quality Score).
Let's understand what each term means:
Cost-per-click (CPC) is among the most popular options for bidding. The CPC bids decide the amount you are ready to pay for each click on your ad when it gets displayed on Google or other partner sites. A higher CPC bid can let your ad be shown at a much higher position.
Quality Score: . It is calculated using a variety of factors, and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
CTR(Click Through rate) is a way of measuring the success of an online advertising campaign for a particular website. The click through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown(impressions).
Our Pre campaign report is ready, We are going to have 3 campaigns on Tucson Festival of Books, Mexican American Books and Food. We used Google Analytics to come up with Mexican American campaign. Most of the people were visiting mexican american books web pages.
Information networks:
From my perspective, i think information network means a visual representation of network related to anything e.g twitter network or linked in network. It is similar to any network like it has nodes and connections.
We analyzed the LinkedIn Inmaps and we could see how LinkedIn creates different clusters. Here's what my Inmap looks like:
So here the nodes are people and i guess they are connected based on variety of factors like demographics or if you went to same school with them etc.
This visualization could be helpful on a large scale, i mean if you are a government and you create a information network based on health care, you can really know what area or the healthcare is behind.
About the Social Media Project:
I think it is a great opportunity to learn about social media visualization. Our team came up with four possible topics:
Well, i had to change the format of my heading, i really like the "Friends" tv show title like heading. But anyways, Last week Dr. Ram talked about What is BI?KPI?Metrics?Goals?
Well before we begin, a lot of my fellow classmates have tried to answer the question what is BI or Why BI?
My question is different. I am asking are you using you knowlege to focus on usage of the information?This is the question every company has to ask:
Following is a link to video that i found very helpful:
So what is BI?
Ans: how to make use of data to achieve intelligence. It encompasses everything from collection, measurement, understanding, analysis, prediction and management.
BI is set of tools, technologies and techniques used for the all of the above processes.
Key Performance Index(KPI): These are the goals(quantifiable) of an organization. eg if i am a company like Instant Noodles. My goal is to increase the sales by atleast 10% over a year. So yhis can be my KPI. But i have to move on once i have achieved this goal.
Well i found a video which teels us that we should have a common KPI throughout the world so that the businesses are able to compare their performance with others.
Well, there is another interesting term that came up in the class called Paradigm Shift i.e companies are not only interested in their internal data but also in the external data from mobile devices, social networking websites etc.
so internal + external data = BIG data? Yea, you can say that. Watch this interesting video:
Well on 16th Jan i embedded Google Analytics Code in my website. So here are some of the results that i found out.
In General, when i posted the link on the Business Intelligence group:
So the number of users went up on Jan 16.
But on Jan 17 more people visited my blog. Maybe it's because of the "rap" song that i posted.
This tells us people in this batch love rap song :)
Let's talk about the reach of my blog :
Well my blog is pretty popular in Tucson as you can see.
The browser from which people accessed my blog:
So many people use Chrome and Firefox it seems .
What internet connections people are using ?
Most of them use Cox communications. But it's strange that most of the people are on UofA network. I guess people like to surf my blog more while they are in school.
Do people access my blog using a mobile browser?
Hell, yeah!
Conclusion: My blog readers use chrome,are from tucson and are using cox communication as their ISP. And Ofcourse, thay like "rap".
VC’s drying up, M&A? outta luck And the rub is you’ll be strugglin’ if your company sucks Stuck scratchin your head? You’ll be dead in the water Here’s a couple signs that you’re gonna get slaughtered:
You got a podcast, but the point you’re missin’s Your vision’s so weak, ain’t no one listenin’ SecondLife sales? Man, that plan is the worst I think you shoulda made a dollar in your first life first
Meet-Ups every day, when you go, pros scatter You’re LinkedIn to 500+ but none matter Tryin’ to be distributed, you wanna unbound But you know nothin’ bout computing, get your head out the cloud
Your API’s slow, it’s a bit too RESTful Quit tryin’ to grow at a clip, was too stressful Debt breakin’ covenants, they’re rollin’ it back Yeah you got all of your investor’s tryin’ to call in a MAC
Had millions in the bank Still have no Alexa Rank Burn out or get acquired Either way you’re gettin’ fired Your angel round is gone Blew it on a favicon Everyone’s convinced You need business intelligence
You signed a 10-year lease I wouldn’t give you 10 weeks You Loved “Who Moved My Cheese?” Retire, please
Your dedicated server farm is bladed, thats slick Although you probably woulda made it on an 386 Because your invite-only system, dude it’s hurtin’, it’s flawed See, all those people you invited ain’t returnin your calls
And it’s only 9-to-5ers who surround your scene Because Adultfriendfinder’s where you found your team Tried to hire talent but you screwed it up, didn’tcha ‘Cause your wanted add said you were hirin’ninjas
Yeah we know we’re hypocrites for doin this song And then promotin’ it by posting on the company blog But a new day is dawnin’, the strong they can sense it Darwin is comin’ to the ‘net with a vengeance
If you’re sittin on a winner, yo, you wanna be strapped So if you want to push it harder, best be trackin your stats And I ain’t talkin’ bout your traffic, man I’m way past that Wanna fatten up your stacks? Let’s chat… Business Intelligence… (repeat)
Well, the first lecture was about going through the syllabus and Google AdWords Competition. The class was at 8 am in the morning but Dr. Ram made it pretty interesting. I think the class is pretty interesting one because of the social media component and of course Google AdWords Competition. So we got the class started by just briefly going through the Google Online Marketing challenge.
I went through the Google adwords website and found this video:
So what is this "Google AdWords"?
So, it works likes this :" whenever you search something in Google, you enter something in the search box, that something is called keyword. So, there are various businesses who set up different keywords so that their ad may pop up alongside the Google searches"
Before we get into how this can help our businesses, we should really understand what Google Analytics does.
So, Google Analytics gives you information about how many people visited your blog/website in relation to a variety of things. e.g. it can tell you after you blogged about "Paris Hilton" more people visited your blog. So, if you want more people to visit your blog, may be blog more about "Paris Hilton".
So i guess you know what i am saying.
Now the question comes how is Google Analytics and Adwords related?
Well, in Google AdWords you have to set certain "keywords". Like in the cartoon above this guy must have kept "bottled tiger blood" as on of the keywords. So when any person typed that keyword in Google search, he/she would have got this guy's add on the left hand side of the results. So, Google Analytics tells you that because of this keyword 2 visitors landed up on your website. Isn't that cool?
As interesting this competition seems, its not that easy. Designing good keywords is important cause we need to think from a customer point of view, what would the customers type in so that we can direct them to our website?
Google has variety of tutorials on how to get started. I went through the documents and it seems we need to have a client first before we start working on those documents and coming up with a strategy.Here is the link : http://www.google.com/ads/learn/starting-business.html
We made our Team and named it Eller Analytics.
So far we contacted 3 potential clients and one is 100% confirmed but we are awaiting replies from others.More info on that later.
Still wondering what is BI and how Does it help?
Well this company used it and here's what they found :
Note: i would like to design my blogs to whatever has been taught in the the class, so that they are much more organized according to the class structure.
Disclaimer: All these pictures are not my property and are being used just for "Business Intelligence" course.
