Lecture: Adwords /Campaigns

The most important thing that we learnt in the class was Adrank=f(CPC,Quality Score).

Let's understand what each term means:

Cost-per-click (CPC) is among the most popular options for bidding. The CPC bids decide the amount you are ready to pay for each click on your ad when it gets displayed on Google or other partner sites. A higher CPC bid can let your ad be shown at a much higher position.

Quality Score: . It is calculated using a variety of factors, and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

For more information:

http://www.siteposition.ca/search-engine-marketing/google-quality-score

CTR(Click Through rate)  is a way of measuring the success of an online advertising campaign for a particular website. The click through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown(impressions).

HIgher CTR  does not necessarily mean high ROI.

http://www.penn-olson.com/?p=5871

Campaign Structure:

Our Pre campaign report is ready, We are going to have 3 campaigns on Tucson Festival of Books, Mexican American Books and Food. We used Google Analytics to come up with Mexican American campaign. Most of the people were visiting mexican american books web pages.

Can't wait to start the Campaign